The effect of managerial decision-making on stakeholder trust: A case study of Access Bank Plc
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Background of the Study
Managerial decision-making plays a crucial role in shaping the trust that stakeholders, such as customers, investors, employees, and regulatory bodies, place in a company. Trust is a vital component in building long-term relationships and ensuring the sustainability of the organization. In the banking sector, where stakeholders are particularly sensitive to financial stability, transparency, and ethical practices, the decisions made by management can significantly influence the bank's reputation and credibility (Olukoya & Olayemi, 2023). Access Bank Plc, one of Nigeria's largest commercial banks, operates in a highly competitive and regulated industry, where stakeholder trust is paramount for growth and stability. The bank’s decision-making processes, which include financial, operational, and strategic decisions, affect stakeholder perceptions and confidence. However, the direct impact of managerial decision-making on stakeholder trust in Access Bank has not been sufficiently explored in the existing literature. This study will examine how managerial decisions influence the level of trust among the bank’s various stakeholders, with a focus on decision-making transparency, ethical considerations, and communication strategies.
Statement of the Problem
Despite the recognized importance of stakeholder trust in corporate success, there is limited research on how managerial decision-making specifically affects trust in Nigerian banks. Access Bank has made numerous decisions in areas such as corporate social responsibility (CSR), sustainability, and governance, but the influence of these decisions on stakeholder trust remains unclear. This study seeks to fill this gap by analyzing the relationship between managerial decision-making and stakeholder trust at Access Bank.
Objectives of the Study
- To assess how managerial decision-making influences stakeholder trust at Access Bank Plc.
- To examine the impact of transparency and ethical decision-making on stakeholder trust in Access Bank.
- To identify strategies for improving managerial decision-making to enhance stakeholder trust at Access Bank.
Research Questions
- How does managerial decision-making influence stakeholder trust at Access Bank?
- What role does transparency in decision-making play in shaping stakeholder trust at Access Bank?
- How can Access Bank improve its managerial decision-making processes to build greater trust with stakeholders?
Research Hypotheses
- Managerial decision-making has a significant positive effect on stakeholder trust at Access Bank.
- Transparency in decision-making enhances stakeholder trust at Access Bank.
- Ethical managerial decisions lead to stronger stakeholder trust at Access Bank.
Scope and Limitations of the Study
This study will focus on Access Bank Plc, evaluating the impact of its managerial decisions on stakeholder trust. Data will be collected from bank reports, customer surveys, interviews with management, and stakeholder feedback. Limitations may include potential biases in self-reporting and challenges in measuring the intangible concept of trust.
Definitions of Terms
- Managerial Decision-Making: The process through which managers identify, evaluate, and select the best course of action to achieve organizational goals.
- Stakeholder Trust: The confidence stakeholders have in a company's actions, based on factors such as transparency, accountability, and ethical conduct.
- Transparency: The practice of openly sharing relevant information with stakeholders, especially regarding decision-making processes and organizational operations.
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